Monday, March 5, 2012

Mom's Day Off (Foodler Review)



As a mom food blogger whose goal is to raise adventurous eaters, there’s a good chance you will find me scouring cookbooks and the Internet for new recipes to try with my brood. But yes, there are days when after a stressful day of work, kids and lack of sleep, I want nothing more than to have dinner magically appear on the table. And with Foodler, this actually happened.

What is Foodler?
“Foodler is a website for ordering delivery and takeout from restaurants around you. Foodler is more reliable than using a phone, since all orders are transmitted and confirmed electronically. Foodler is faster than using a phone, since we remember your address and payment preferences. Foodler tells you what's popular and what's highly-rated so that you can find the best food near you. Foodler has negotiated exclusive discounts with our partner restaurants, and passes the savings on to you.” (Foodler website)
Cut to Thursday afternoon. It had been a rain/snow mix for over 24 hours. Our fridge consisted of a half gallon of milk, a bag of carrots, half a carton of eggs and a sundry of condiments. I decided this would be the PERFECT time to take Foodler out for a spin.


Step 1: enter your location on the Foodler home page. Search results sort restaurants by cuisine with “Best Bets” first. “Best Bets” are based on customer ratings, past order history and distance. You can sort results by cost, rating, distance, and delivery fee. 


Step 2: Select a restaurant and browse full menu. Organized by dish, you can select quantity/size and even add specific requests. Best Bets are offered up on the side along with a running subtotal of your order.


Step 3: Submit your order directly to the restaurant. Once you’ve reviewed and submitted your order, you get an order summary and email confirmation.


Step 4: Eat! Our order arrived within the time frame specified. In fact it came only after 30 minutes of receiving the order confirmation. And it was piping hot on a snowy evening commute.

We had a great experience with Foodler. It was easy to navigate and our food was exactly as I had ordered it. Since we don’t have food delivered often, it is hard for me to compare prices. My one gripe about Foodler is the restaurant selection was pretty limited for my area. And... the name Foodler. As a marketing professional, it just doesn't sit well with me. It's not very intuitive or very memorable. But now I'm just being a branding snob. Overall, I’ll gladly trade our draw-o-takeout-menus for one-stop-ordering.

Disclosure: Foodler.com offered me $15 in Foodler bucks to conduct this review. As always, all opinions are my own.

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